We're ad ops experts.
We know how it all fits together.
Some might even say we're a little bit *obsessed. (*and they'd be right)
Most of all, we're revenue protectors.
Read on, or talk to us.
WHAT WE KNOW
Trafficking is never just about "the ads".
...it's not over when the ad server says "completed". Our team understands the complexity and necessity of data collection and reconciliation as critical parts of the process, be it allocation of sales commissions or satisfying the requirements of advertiser/agency invoices, and all finance teams.
In an ideal world, trafficking would be a plug-and-play endeavor; in reality, rare is the
campaign that doesn't require specialized attention along the way from people who are personally invested in your success. Pacing, optimization, reallocation, revisions...our work doesn't end when a campaign starts.
The digital advertising landscape is one of shifting sands, and our team understand the importance of being up-to-date regarding the latest news that impacts our industry; ad standards, browser-level changes, privacy and data regulations...the list goes on. We understand the challenges of getting all the pieces to fit together, and getting your objectives off the ground.
Whether it's communicating with reps, vendors and agencies, developing inventory plans around viewability requirements, programmatic deals and general RFP responses, or coming up with 'big ideas' and new sponsorship programs, we've been there, and we've helped our publisher partners get there.
...and what do our clients think?
“…a genuine understanding of ad trafficking
and online advertising solutions.”
“…endless enthusiasm and outstanding results…”
“..an outstanding resource…to learn how to do it right.”
A WEALTH OF EXPERIENCE...
Doucette Media began with a core philosophy of placing a special focus on the unique operational challenges present in the industry. More specifically, highlighting how critical it was for ad operations teams to understand the processes that ran in parallel with their own, such as those of the publishers' sales, finance and web development teams, as well as the needs and processes of the buyer's side. Publishers are faced with the difficulty of finding and retaining talented operational support with the type of multi-faceted business acumen capable of bridging the gap between all of these departments, and so Doucette Media was created to meet that demand.
Today, AdOpsCentral.com is the natural evolution of Doucette Media; a fully outsourced digital operations team offering its services to small-to-medium sized B2B publishers. Many of our clients come to us because they see high turnover in the ad operations role at their companies - resulting in revenue loss, increased training and recruitment costs, and poor sales/advertiser experiences which can erode renewal business. Our dedicated team of digital professionals, with core competencies in ad operations, sales operations, analytics, integration and billing/reconciliation, can help you navigate these challenges and achieve your goals!
...AND THE TOOLS OF TODAY
A good team relies on good tools to get the job done. Our team is fluent in major adserving brand platforms such as Google Ad Manager, Liveintent and AudioServe, just to name a few. We bring years of experience using mission-critical platforms and working with multiple vendors to implement and maintain operations for publishers.
...so many, in fact, that it's impossible to quickly list them all! We know that the digital landscape is constantly evolving, and skillsets must evolve with it; our team stay on top of the trends, specifications and standards required to make it work.