We're ad ops experts.
We know how it all fits together.
Some might even say we're a little bit *obsessed. (*and they'd be right)
Most of all, we're revenue protectors.
Read on, or talk to us.
WHAT WE KNOW
Trafficking is never just about "the ads".
...and what do our clients think?
“…a genuine understanding of ad trafficking
and online advertising solutions.”
“…endless enthusiasm and outstanding results…”
“..an outstanding resource…to learn how to do it right.”
A WEALTH OF EXPERIENCE...
Alonna Doucette founded Doucette Media over 13 years ago to focus on the unique operational challenges present in the industry. After spending over 35 years in publishing, Alonna was able to identify how critical it was for ad operations teams to understand the sales and buyer processes, the technical processes for developers, facets of creative construction and production, and a multitude of software platforms, as well as be able to reconcile delivery and billing issues for financial teams. Publishers are faced with the difficulty of finding and retaining talented operational support with the type of multi-faceted business acumen capable of bridging the gap between all of these departments, and so Doucette Media was created to meet that demand.
Today, AdOpsCentral.com is the natural evolution of Doucette Media; a fully outsourced digital operations team offering its services to small-to-medium sized B2B publishers. Many of our clients come to us because they see high turnover in the ad operations role at their companies - resulting in revenue loss, increased training and recruitment costs, and poor sales/advertiser experiences which can erode renewal business. Our dedicated team of digital professionals, with core competencies in ad operations, sales operations, analytics, integration and billing/reconciliation, can help you navigate these challenges and achieve your goals!
...AND THE TOOLS OF TODAY
A good team relies on good tools to get the job done. Our team is fluent in major adserving brand platforms such as Google Ad Manager, OAS, Liveintent, AudioServe, The Trade Desk, OpenX and Zedo, just to name a few. We bring years of experience using mission-critical platforms and working with multiple vendors to implement and maintain operations for publishers.
...so many, in fact, that it's impossible to quickly list them all! We know that the digital landscape is constantly evolving, and skillsets must evolve with it; our team stay on top of the trends, specifications and standards required to make it work.